How Video Analysis Platform CLIPr Is Combatting Video Fatigue
XLIVE, Jul 1, 2021
By now, we’ve likely all experienced video fatigue to some degree, following months of consuming content digitally. And although physical events are becoming possible once again, virtual events and remote meetings will continue past the pandemic. As more and more digital content is produced, it will be more important than ever to find ways to consume and store it more effectively so that we can save time, and pay attention to and act upon the most valuable information.
This is the precise issue that video analysis and management platform CLIPr is working to address. “Not all minutes are created equal, while even fewer minutes are more relevant,” notes CLIPr co-founder and CEO Humphrey Chen.
CLIPr uses machine learning to index every minute of a video to make it searchable by topic and therefore more accessible to viewers. “All the video that people are recording, if people can't access it, they can't interact with it, and the value that could be generated from that interaction is lost” says Chen. “It's actually just trapped potential. We make the video searchable and help people to personalize so they can watch what they need, interact and collaborate. We make video more actionable.”
With CLIPr, users can use the Smart Skip feature to automatically skip from topic to topic instead of arbitrarily skipping 10 seconds forward or back, and they can also bookmark topics within a video that are relevant to them so they can save them to refer to later, or even share them with others. In addition, the platform allows users to comment or react at specific points during a video, as opposed to a platform like YouTube, which only allows general comments on the video as a whole.
Videos can be uploaded directly to CLIPr – which supports content in 31 languages – so that they can be indexed and stored to users’ video libraries, and the company is also working with various event platforms to be able to provide CLIPr-enriched videos directly within other platforms.
“We’re seeing event platforms actively moving from Vimeo, YouTube or proprietary video players to CLIPr-enriched videos,” shares Chen. “Because if you're an event platform, and you’re using non CLIPr enriched video links and an attendee clicks on that link, you have no idea what they're looking at. They may have watched the whole thing, they may react with a thumbs up somewhere, but you don’t know. So with CLIPr-enriched videos, event producers get more insights. CLIPr can track what content attendees are watching, interacting with, bookmarking, skipping and sharing. CLIPr analytics provide meaningful context and feedback in recorded video that is unheard of in the industry today.”
CLIPr is also working to enable event producers and attendees to create personalized highlight reels from the event content. Attendees could choose the topics that interest them and receive a compilation of moments from the event that fit the category. The moments would be further refined based on what received the most engagement from other attendees and would therefore be deemed the most valuable.
“CLIPr gets smarter about how to present what's important, because sometimes you know what you need to know, and sometimes you don't,” says Chen. “There may be a lot of people talking about a topic that you didn't even know was a topic. So you can view CLIPr kind of like a treasure map, where the different topics are gems. CLIPr can provide a real-life feedback loop around which gems are the most valuable and our analytics can track those trends over time.”
For those of us with a video backlog we still hope to get through, there’s more good news: “CLIPr isn’t just for new events,” explains Chen. “Anything that happened in 2020, we can actually go back to and index.” Moving forward, CLIPr promises to be a huge value creator for anyone consuming and sharing video content.